Inside Hello Twenty-Eight's 2-Week Squarespace Redesign
When Karina Gonzalez came to me, she wasn't looking for just another pretty website. She was looking for a home base for her business — one that could finally keep up with the momentum she'd built as the founder of Hello Twenty-Eight, a Miami-based influencer management and education agency catered to Latina and Lation creators.
This is the story of how we took her from a stalled DIY project to a fully custom, launch-ready Squarespace site in just two weeks.
The Challenge: When DIY Website Building Doesn't Work
Like a lot of business owners, Karina started out trying to build her own website. It's a tempting first move — you know your brand better than anyone, and there are dozens of templates promising an "easy" build. But somewhere between picking fonts and figuring out navigation menus, she hit a wall. The site wasn't coming together the way she pictured it, and more importantly, it wasn't doing its job. Without a cohesive online presence, it was hard for Karina to showcase her services, attract the right clients, or establish the kind of credibility her niche demands. She found herself spending more time frustrated with the website than focused on the business.
That's a familiar tipping point for a lot of the founders I work with: the moment DIY stops saving time and starts costing it.
The Goals: What Karina Needed From Her New Site
Once we sat down with Karina, her vision became clear. She wasn't just after a redesign — she needed a site that worked as hard as she does. Together, we mapped out three core goals:
A vibrant, warm, modern, and empowering look and feel that would genuinely resonate with her Latina audience and reflect her brand's energy
Strong SEO foundations, with particular attention to visibility for Latina influencers in the U.S. — a niche that needed to be searchable, not just beautiful
A simpler way to onboard clients and share resources, so her business processes felt as polished as her brand
The Process: Inside a 2-Week Foundation Website Build
Karina's project moved through our Foundation package — a signature 2-week custom Squarespace build designed for entrepreneurs who need a professional site without a months-long timeline.
Here's what that included for Hello Twenty-Eight:
A custom 6-page Squarespace website, built from the ground up around her brand
Full desktop and mobile optimization
Google Analytics and Google Search Console setup, so Karina has visibility into her traffic from day one
A personalized recorded walkthrough of her new site, so she never has to guess how to make updates
A custom color palette curated specifically for her brand and audience
Every Foundation project starts the same way ours always does: a discovery conversation where I get to know the business behind the brand — not just the services, but the why. From there, I translate that into a visual direction, build out the site structure, and keep the process collaborative from start to finish, so what I deliver actually feels like her, not a template with her logo dropped in.
The Result
The final site is exactly what Karina set out to build: warm, modern, and unmistakably hers. It gives Hello Twenty-Eight a professional home to showcase services, build trust with prospective clients, and support her SEO goals around influencer education and management for Latina creators.
And Karina's own words say it best:
"Christina was amazing to work with! She truly understood my vision, stayed incredibly organized, and made the entire process seamless. I loved how collaborative and personal the experience felt, like working with a friend who genuinely cared. The final result exceeded my expectations!"
— Karina Gonzalez, Hello Twenty-Eight
Why This Approach Works
Projects like Hello Twenty-Eight are exactly why I built the Foundation package the way I did. Business owners don't always have months to wait on a website — sometimes they need something professional, functional, and true to their brand now, so they can get back to running their business.
As a certified military spouse, female, and minority-owned studio based in Newburgh, NY, I bring a people-first process to every project I take on, whether the client is down the road in the Hudson Valley or across the country in Miami. Active listening, gentle guidance, and genuine collaboration aren't just nice extras for me; they're the whole approach.
Ready to Launch Your Own Website in 2 Weeks?
If you're stuck in the same spot Karina was — DIYing a site that isn't working, or putting off a redesign because it feels like it'll take forever — let's talk. Our Foundation package could have your new Squarespace website live in as little as two weeks.
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