A Pickle Story
A custom Squarespace website for an artisanal, handcrafted pickled foods brand in Rhinebeck, NY.
FOOD RETAILER // ONLINE SHOP // LOCAL EVENTS
Project Overview
Christina requested a custom Squarespace website to seamlessly transition her rebranded, small-batch pickle business, A Pickle Story, based in Rhinebeck, NY, into a polished online home.
Client: A Pickle Story
Timeline: 2-week website design and build
Services:
❊ The Foundation package (6-page custom Squarespace website)
❊ Online shop with shipping and in-person pickup options
❊ Desktop and mobile-friendly
❊ Google Analytics and Google Search Console connection
❊ Personalized recording of website tutorial and walkthrough
❊ Website color palette curation
The Challenges
Christina had previously DIYed her website, but found it didn’t reflect her brand and was difficult for her to navigate and update. The site’s design and functionality left her feeling frustrated and dissatisfied. She struggled to present her story and products in a way that resonated with her audience.
Website Goals
❊ Create a fun, casual, and modern Squarespace website to highlight offerings.
❊ Implement a user-friendly shop to seamlessly drive product sales.
❊ Clearly communicate the brand's unique mission, artisanal values, and community-driven story.
❊ Build a dynamic events page to keep customers informed on upcoming pop-ups, special events, and local farmers’ market schedules.
The Before
What A Pickle Story’s website looked like before the Greenhaus Studio’s transformation.
Scroll to view
The Result
Take a peek at A Pickle Story’s revamped Squarespace website.
She brought humor, encouragement, and mad skills. What else could I have asked for?!
So, what can I say about Christina — the creative wizard behind the digital presence of A Pickle Story?
She kept a rigorous design schedule for both our benefit. Firm, but kind— we got it done in 2 weeks. No matter the number of edits, Christina was completely undaunted— even if part of me felt like I was giving feedback opposite to the day prior. She rolled with it without complaint. I’m very happy with the final outcome.
— Christina Pablo, A Pickle Story